A single shipping error can cost your brand $50-100 in direct costs—returns processing, reshipping, and customer service time. But the real damage is to customer trust. Here's how leading brands achieve 99.9%+ fulfillment accuracy.
The True Cost of Shipping Errors
Before diving into solutions, let's understand what's at stake. For a brand shipping 100 orders per day with a 5% error rate, that's 5 mistakes daily or 150 per month. At $75 average cost per error (including labor, shipping, and product replacement), that's over $11,000 monthly in preventable losses.
Even worse, 33% of customers who receive a wrong order will never purchase again. Those are lifetime customers you're losing to preventable mistakes.
Strategy 1: Implement Barcode Verification at Every Step
The most impactful change you can make is requiring barcode scans at every touchpoint. This means scanning when:
- Picking items from shelves (verifies correct product)
- Adding items to the order bin (confirms quantity)
- Packing the shipment (final verification)
- Applying the shipping label (matches order to carrier)
This creates multiple checkpoints where errors can be caught and corrected before the package leaves your warehouse.
Strategy 2: Optimize Your Warehouse Layout
A disorganized warehouse is an error-prone warehouse. Your fastest-moving products should be in the most accessible locations, and similar-looking products should be stored apart from each other.
Consider implementing zone picking for high-volume operations, where different team members are responsible for different areas. This builds expertise and reduces the chance of grabbing the wrong item.
Strategy 3: Use Photo Verification for High-Value Orders
For orders above a certain value threshold, require your packers to photograph the contents before sealing the box. This creates a record that can resolve disputes and helps identify patterns in errors.
Many WMS platforms now include built-in photo capture that automatically associates images with orders—no extra steps needed.
Strategy 4: Implement Quality Control Sampling
Don't wait for customer complaints to discover problems. Randomly audit 5-10% of packed orders before they ship. This catches systemic issues early and keeps your team accountable.
Track error rates by employee, product, and time of day. You'll often discover that certain SKUs or certain shifts have higher error rates—information you can act on.
Strategy 5: Invest in Training and Clear SOPs
Your technology is only as good as the people using it. Comprehensive training for new hires, regular refreshers for existing staff, and clear standard operating procedures are essential.
Document your processes, make them easily accessible, and update them when you discover better methods. A culture of continuous improvement starts with clear expectations.
Strategy 6: Leverage Smarter Carrier Selection
Beyond reducing errors, your shipping strategy can also significantly impact your bottom line. Many brands save $1-3 per order just from smarter carrier selection—automatically choosing the best rate for each shipment based on destination, weight, and delivery speed.
By using Logentic's negotiated rates with major carriers like FedEx, UPS, Canada Post, and Purolator, brands access volume discounts typically reserved for enterprise shippers. This rate shopping happens automatically at checkout, ensuring you never overpay for shipping while still meeting delivery promises.
Achieve 99.9% Accuracy with Logentic
Logentic's built-in verification workflows and quality control features help brands eliminate shipping errors. See it in action.
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