TotalShip
totalship.comFrom rate shopping to full fulfillment visibility
TotalShip integrated Logentic to give their merchants more than just competitive shipping rates -- they now offer complete order lifecycle visibility, from warehouse pick to doorstep delivery.
Industry
Shipping & Logistics
Type
TMS / Rate Aggregator
Integration
API + White-label
Results with Logentic
45%
Fewer support tickets
3x
Faster rate comparison
$84K+
Avg. merchant savings
99.2%
Label accuracy
The Problem
TotalShip had built a strong reputation as a Canadian multi-carrier rate aggregator, helping thousands of Shopify merchants access negotiated rates from Canada Post, Purolator, UPS, FedEx, and Canpar. But merchants kept asking the same question: "Where is my order?"
Shipping labels are only the first step. TotalShip's merchants were juggling separate tools for inventory, order management, pick-and-pack, and tracking -- leading to a fragmented experience, high support ticket volume, and merchant churn when competitors offered more integrated solutions.
The Challenge
TotalShip needed to evolve from a rate comparison tool into a full fulfillment platform -- without rebuilding their core product from scratch. Their merchants ranged from 50 to 5,000 orders per month, each with different carrier preferences, warehouse setups, and automation needs.
Building inventory management, pick-and-pack workflows, and real-time order tracking in-house would have taken years and a team of 10+. They needed a partner that already had the infrastructure and could integrate seamlessly into their existing merchant experience.
The Solution
Logentic's API-first architecture allowed TotalShip to embed fulfillment capabilities directly into their platform:
- Unified dashboard for rate shopping and order management
- Real-time carrier rate comparison across 30+ services
- Automated shipping rule engine by weight, zone, and value
- Multi-carrier label generation with tracking sync
- Inventory visibility tied to order fulfillment status
- Batch shipping for high-volume merchants
“We went from being a shipping tool to a fulfillment platform overnight. Logentic's integration gave our merchants the visibility they were begging for -- and our support ticket volume dropped almost immediately.”
Why It Matters
The TotalShip story illustrates how shipping platforms can differentiate by going beyond rates. By embedding Logentic's fulfillment engine, TotalShip transformed their value proposition from "cheapest label" to "complete shipping operations" -- improving merchant retention and unlocking higher-value accounts that need warehouse-level visibility alongside competitive carrier pricing.
Ready to add fulfillment to your platform?
Whether you're a TMS, 3PL, or marketplace -- Logentic's API lets you embed full fulfillment capabilities in weeks, not years.
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