From rate shopping to full fulfillment visibility. TotalShip × Logentic

TotalShip had built a strong reputation as a Canadian multi-carrier rate aggregator, helping thousands of Shopify merchants access negotiated rates from Canada Post, Purolator, UPS, FedEx, and Canpar. But merchants kept asking the same question: "Where is my order?"

Shipping labels are only the first step. TotalShip's merchants were juggling separate tools for inventory, order management, pick-and-pack, and tracking, leading to a fragmented experience, high support ticket volume, and merchant churn when competitors offered more integrated solutions.

TotalShip needed to evolve from a rate comparison tool into a full fulfillment platform, without rebuilding their core product from scratch. Their merchants ranged from 50 to 5,000 orders per month, each with different carrier preferences, warehouse setups, and automation needs.

Building inventory management, pick-and-pack workflows, and real-time order tracking in-house would have taken years and a team of 10+. They needed a partner that already had the infrastructure and could integrate seamlessly into their existing merchant experience.

Logentic's API-first architecture allowed TotalShip to embed fulfillment capabilities directly into their platform: